What Is The Interrupted Fashion Cycle?
The Fashion Industry: A Continuous CycleFor decades, the fashion industry has operated on a predictable and consistent cycle. Designers showcase their latest collections on runways during fashion weeks, which are then reviewed and featured in magazines and blogs. These trends are then replicated by high street retailers and fast fashion brands, making them accessible to the masses. This cycle has been the backbone of the fashion industry, with each season bringing new styles and trends to consumers.The Impact of COVID-19However, the outbreak of COVID-19 disrupted this traditional fashion cycle. With lockdowns and social distancing measures in place, fashion weeks were…